Mastery of NFT marketing! The Ultimate Guide to NFT Marketing Services
With NFTs becoming a $41 billion market, non-fungible tokens should be part of your trading portfolio. It’s a lucrative market, partially surpassing the crypto industry, and it’s a goldmine of digital collectibles and opportunities to tokenize real-world items, artwork, and more. Again.
But with so many entrepreneurs rushing into the NFT market, you have to be a little strategic to persuade customers and retain them.
This blog covers some practical steps while pursuing an NFT marketing service and executing the marketing campaigns.
Why do NFT companies need a marketing strategy?
The majority of entrepreneurs are taking their first steps into the NFT space, and more than 70% of them do not yet have a documented strategy. Some of them think that Discord is the only source for marketing – but, in reality, it’s not the only one. NFT marketing is a combination of strategies and tools to engender a project-specific community.
Knowing that your NFT products/services are great, but what about your customers? Starting your business is pointless if you don’t tell your customers about the offers. Not like you have to preach to them or brag about your products. Marketing shouldn’t be promotional, in that sense I mean it shouldn’t be preachy but informative.
A good NFT marketing strategy levels the playing field regardless of financial threshold, status, etc. With major brands adopting NFTs, the power of the business will have that persuasive factor. However, a carefully crafted NFT marketing strategy levels the playing field to make room for businesses (regardless of size).
Marketing Generates Revenue
You may not be a wealthy business owner at the start of your NFTpreneurship career. However, marketing will grant you a sigh of relief (on you) with revenue-driven strategies. In a typical workday, without marketing, you work with paying customers. However, with NFT marketing, you can witness new business opportunities.
Forge a community
Building a community is the first marketing step for NFT businesses. Bringing like-minded people together will help these businesses educate, spread (the word), and leverage public services.
But you know what? Only one in three NFT companies know the importance of community. Even when some companies manage to form a community, they fail to retain members. Because most of them think that NFT enthusiasts only join communities for gifts, rewards, membership bonuses, etc. But that’s not true – people love companies that consistently engage them.
NFT marketing is a cost-effective way for businesses to keep their communities engaged. But wait – how is that possible, you might be wondering? NFTs and crypto have an inherently marketing-friendly nature, which you should enhance with an NFT marketing agency to meet the demands of your community.
5 NFT Marketing Services tips (in no particular order)
I don’t know your business portfolio and I don’t know at what point in your entrepreneurial career you are reading this blog.
But I think you should read this list of 5 tips before pursuing marketing activities:
Complete your social profiles
Social accounts play a decisive role in persuading customers to your business website. Before that, if you don’t have any social profiles yet, it’s better to create them immediately. In addition to having a profile on Facebook and Twitter, make sure you also have one on Telegram and Instagram.
Every element of your social profile counts in your NFT marketing campaign. Let me tell you how:
a. The handle (account name) must be consistent across all platforms (you probably know that!).
b. Make sure the name includes your business name.
vs. The profile picture should match your business goals.
D. Hire a good graphic designer to aesthetically design your profile picture and logo to suit your needs.
If possible, optimize and get things done (on your own) or hire a marketing agency to do it for you.
Focusing on technology trends and NFT trends (e.g. marketplaces, NFT gaming platforms, etc.) is seeing remarkable success in crypto. Using specific keywords directs potential visitors to your site and piques their interest.
If your NFT project is a market for buying and selling NFTs, having a healthy trading volume is essential to maintain liquidity and allow your users to sell their NFTs without a long wait. Leveraging search engine optimization (SEO) for an NFT-based protocol is a great approach.
Well, let me approach this section in two ways:
For one thing: you can’t monitor your social profiles and marketing campaigns consistently, can you? Delegate your marketing activities to a full-service NFT marketing agency to offload your mailing.
The next way: assigning roles in the Discord platform is quintessential. Since Discord servers emphasize community policies, delegating authority (replying, hosting AMA sessions, etc.) will help you in the long run.
Do you remember the popular adage? A picture is worth a thousand words. A visual approach can help you communicate better with each social media platform. Delineate a complex blockchain protocol with an easy-to-understand infographic or an eye-catching explainer video.
Adding GIFs to your social media posts or even websites adds a delightful dimension to your marketing campaign. Be sure to post mobile-optimized images and videos to persuade mobile users.
If you’re ready to market your business, you also need to measure your campaign performance. Measuring campaign performance starts with leveraging measurement tools, like Google Analytics does for website traffic. Likewise, even when doing social media marketing, you will see dedicated metrics for each platform.
Knowing this data will show how people navigate your website, which social media posts are effective, measure the ROI of your advertising campaigns, and much more.
The NFT ecosystem is booming and one could witness technological advancements every day. Likewise, it becomes obvious for you to monitor NFT marketing trends. Remember this rule of thumb (in marketing) – never be afraid to experiment. Feel free to broaden your horizons and try out what works best for your project.
If you cannot market your NFT (on your own), better adopt a cost-effective NFT marketing service available at your disposal.
Do you have any ideas for this blog? Feel free to share with us in the comment section.
Image credit: provided by the author; Thanks.