Demand for wellness lodging continues till 2021
A world actual property and hospitality advisor sees lodge builders proceed to shift their choice in the direction of growing services that meet the rising demand for wellness tourism. CBRE, a global actual property and hospitality advisor, says it is very important focus extra on native prospects as worldwide vacationer arrivals stay stifled and Thailand’s vacationer panorama continues with out the acquainted sight of its guests. worldwide.
The wellness pattern could be noticed by a number of key features: firstly, the age vary of spa tourism purchasers is widening and it isn’t restricted solely to those that want to forestall continual illnesses or get better from them. medical circumstances, but additionally consists of the working age of labor. purchasers wishing to take care of their well being.
Second, the rebranding of lodges in the direction of well being and wellness and upwards in chain-wide positioning is more and more widespread. Third, spa packages in journey incentive packages and eco-friendly wellness lodge merchandise are more and more developed and marketed to males, and the supply of specialised wellness-type merchandise has been the flagship method to seize the rising demand for wellness lodges with the intention of constructing stronger. model worth.
An excellent instance is the Anantara Lodge in Thailand which received 12 awards and was named the world’s greatest lodge spa model on the final World Spa Awards in 2020.
The adoption of wellness and lodging packages bodes effectively for Thailand the place phrases like heat, service and well-being are already ingrained in native Thai tradition with its natural cures. and conventional acupressure. Lodge builders can use this pure benefit to create area of interest choices highlighting the person traits of every model in wellness tourism.
Atakawee Choosang, Head of Capital Markets – CBRE Resorts, Thailand mentioned: “Impressed by the worldwide wellness pattern, Thai lodge builders and operators are specializing in product and program providing well-being that replicate the native identification, in addition to new advantages and eating experiences. by native demand till the return of worldwide vacationers, thus rating Thailand as a global journey vacation spot for wellness tourism.
Nevertheless, the potential growth of wellness tourism can also be anticipated to vary relying on the placement. For instance, Bangkok lodge wellness merchandise will probably give attention to providing specific wellness packages and promotional packages that focus on city lifestyle-oriented shoppers, whereas lodges within the space North could be extra attentive to providing longer and extra intensive packages imbued with Lanna tradition. Within the South, higher culturally built-in wellness actions and merchandise will emerge.
The worldwide COVID-19 pandemic has considerably affected the tourism and hospitality industries, which begs the query, what would be the influence of COVID-19 on wellness lodging choices? Whereas the intent of wellness lodging is geared in the direction of preventative care and rehabilitation, it will likely be attention-grabbing to see if builders and types which are already specializing in these health-focused choices will finally try to immerse your self in lodging centered on medical remedy to which the COVID pandemic is most aligned. Extra sophisticated medical licenses and certifications are anticipated to pose challenges, nevertheless, if the recurrence of COVID-19 turns into the “new regular,” builders and types that resolve to have interaction might have a first-come benefit.